But why is social media marketing so important?
Why should you spend time creating social media accounts for your business? And how do you actually build a social media strategy that’ll work for your specific type of business?
First, let’s define social media marketing. Social media marketing is the action of creating content to promote your business and products on various social media platforms such as Facebook, Instagram, etc. Your unique content should be tailored to the specific platform it’s being shared on to help you boost conversions and increase brand awareness.
Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand.
While social media marketing as a whole is incredibly valuable and beneficial to your business growth your strategy will differ based on which social networks your audience spends their time on.
There are a variety of reasons why your company should use social media marketing. Here are the four most beneficial reasons to consider.
1. Increase Brand Awareness
Billions and billions of people from all over the world are on social media daily!!!! Due to the sheer amount of people on social media, you can see why ensuring your business is online has the potential to help you improve brand awareness!!!
Social media has been proven to boost brand awareness by driving up engagement. Social media also helps you increase brand awareness by directing traffic straight to your site.
2. Generate Leads and Boost Conversions
Promoting and sharing your products on social media is a simple way to improve lead generation, boost conversions, and increase sales because you’re advertising to people who have opted to engage with you by following your account.
3. Foster Relationships With Audience
By connecting and engaging with your social media followers, you’ll be able to build lasting relationships between them and your business. You can do this by interacting with them on your posts, responding to their questions and comments, and providing them with any help they may need.
You can also ask your followers questions about your products, their pain points, or create giveaways to help you build trust and show them how much you value their input and support.
4. Learn From Competitors
Social media is a great way to keep tabs on your competitors — whether that’s in reference to their social media tactics, the products they’re promoting, the strategy they’re implementing, or their level of interaction with followers. It’s a great way to network and learn from others doing what you are doing!Social media allows you to get a look at what is and isn’t working for your competition.
Let’s talk strategy! Message me to set up a free discovery call to learn how I can help you use social media to benefit your business today!!! Email me at info@tiffanybyl.com
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