When it comes to social media management, it’s best not to leave anything to chance. A strong, well-planned strategy can help you achieve your marketing goals and boost your brand performance in no time.
Ready to create your 2023 social media content plan? Here are the steps you need to take to get started now.
1. Define your goals.
2. Learn and know who your ideal audience is.
3. Do a social media audit and look at your analytics.
4. Find inspiration that gets your creative juices flowing.
5. Figure out your content categories.
6. Know how many times you want to post.
7. Map out a month’s worth of content with a variety of the 4 pillars (Educate, Promote, Connect and Inspire)
8. Create the content.
9. Track the performance and make adjustments.
You can start working to implement a clear marketing strategy that highlights your brand’s value and keeps your feed looking great!
Here are some helpful question to ask yourself:
· Is there cohesion between your content types?
· Is your content providing value?
· What is the end goal?
· Do you have a good mix of entertaining, or educational content?
· What does it offer that makes a person stop and spend time?
· What are your content pillars or categories ?
· What do you offer your audience?
What’s next???
It's time to put your plan into action!